Earlier this week, I headed to Lone Star for the E-Commerce Photo Editing Austin Conference at . Sure, I was looking forward to drinking tacos three times a day, crushing margaritas on Rainey Street and playing a giant on the 6th, but most importantly, along with some of the brightest ones. The heart of the digital marketing industry was excited to have the E-Commerce Photo Editing opportunity to hear and announce. The crew was always able to bring together a great group of SEMs and content marketers, and this event was no exception. Given that my focus is primarily on paid search, it's easy to lose track of the changes and trends that occur in the larger digital marketing ecosystem.
Undoubtedly, many of these changes will E-Commerce Photo Editing ultimately affect the world of PPC, so getting a scoop early can help. Here are five fascinating trends revealed by this year's Austin experts. 1: One-third of all Google searches have local E-Commerce Photo Editing intent. – Jordan Castella Over the last few years, finding something nearby has become much easier online. You don't have to manually show Google your physical location (using search tools or keywords), Google wakes up and uses more advanced methods (IP address, device GPS, proxy tools, etc.) to locate you. To do.
As a result, searcher behavior has changed. Instead E-Commerce Photo Editing of using keywords like "Pizza in Back Bay in Boston" now, Google assumes you already know where you are and uses terms like "Pizza nearby" instead. Jordan presented this data E-Commerce Photo Editing in the context of SEO, but it's also an important trend for PPC account managers to recognize . As more searchers are looking for (and expecting) locally-based information, location-specific ad copy, extensions, and Google Maps ads will become increasingly important! 2: 74% abandon mobile sites that take more than 5 seconds to load.