Graze, the snack company that provides nutritious snacks in thin cardboard subscription boxes, has become a fixture in offices, homes and supermarkets thanks to a range of clever marketing techniques. From maintaining a fun and interactive social media presence, to maintaining an active blog with nutritional tips and recipes, to creating business partnerships and direct mail offers, Graze has used nearly every channel available. with maximum effect. Perhaps most impressive of all, however, is its consistent and engaging use of email marketing to keep customers coming back to its products. Email marketing remains one of the most effective marketing channels, and Graze has put a lot of time and attention into making sure things really work. I received my first Graze box in the spring of 2012, and although I've taken a number of breaks since then, Graze has brought me back again and again with timely and enticing offers in my inbox.
So what makes Graze so good at email marketing, and what can we learn from their techniques? Fun and accessible styling Whether it's emailing a potential new customer inviting them to try a free box of snacks or letting an existing Grazer know about the great snacks available, Graze always keeps the style of its emails straight. light and relevant emails. A writer Image Masking Service at Elephant Creative recalled that they were introduced to Graze through a marketing email that was “refreshingly simple English. It was clean and clear and stood out in a sea of spam. Of course, it didn't hurt that the email offered a free box of Graze snacks with the promise of a second box for half price after that, but even when you have a great deal to offer, delivery can be the key. A screenshot of an email offering a "free snack box from graze.com".
It reads: “Hello reader, Graze would like to offer you a totally free box (and a second prize at half price) to see how much healthier you can snack. delicious every time." Below is a flowchart titled "how it works" with four detailed steps. 1: Claim your free box and tell us your favorite foods. 2. We ship your free box to any which address in the UK (work or home) 3. you eat healthier food 4. and cut down on biscuits This is accompanied by an illustration of a biscuit in a waste paper bin. Graze's initial email above clearly outlines the terms of the offer and what the customer will get, and peppered with humorous little asides about healthy eating and 'cookie reduction'. Even the fine print at the bottom, which is normally an excuse for companies to hide vital information in an incredibly dense ocean of language, is clear and easy to follow.