There are many issues you may face with Google Search. Especially if you have a serious problem with poor performance. If the site is performing poorly, people love to make excuses and play blame games. Weird Google issues are useful in such scenarios. However, some of these issues can actually be due to poor sites, very fierce competition, and some combination of failing brands. If you experience a sudden drop in traffic, you may have other issues. This audit is the first thing you want to do to find a serious penalty issue. Also, don't forget to check the cannibalism check for keywords in the first half of this guide.
First of all, when faced with strange content issues. You may ghost mannequin effect service come across situations with the following recommendations or excuses: advertisement Continue reading below We are in a situation where there is little client trust. It's important to note that our clients are not SEO companies. They didn't care much about our recommendations for half an hour. In fact, SEO is probably the lowest on the SME priority list. Much lower in large business environments. Ian Lurie's presentation, Bullshit, Own It: A Temperamental SEO's Guide to Getting Shit Done perfectly expresses this. Ian Lurie "This is a penalty," and the recommendations behind it can be subject to some resistance unless the audit first looks at other methods. advertisement Continue reading below This may be true despite the fact that it showed a barracuda overlay that showed exactly when the traffic dropped and exactly correlated with when the penalty was hit. You might say, "We need to rebuild the entire navigation menu."
The client says "no". You can say "Please install this cache plugin". And your client still says no. Despite the best intentions regarding these recommendations. The problem is that it rarely becomes a penalty. There are many small things that can cause problems that look like penalties. Big things (in recent scenarios) can also cause problems. And I agree. One of the major issues that can cause this is client trust. Here's another example of Lurie posing: The big problem is that Google has 2 million indexed pages, but the site has only 1,000 pages. The client wants to say: Google says it doesn't matter.