Communications Guidelines This section of the brand's style guide defines the following: Language : the official language(s) in which a brand communicates with its audience Style : formatting, technical and non-technical messages Tone of voice: professional, logical, emotional, humorous, etc.
Presence on social networks: types of Color Correction Service publication, publication times, different styles of social networks Emails : structure, signature and tone Readability and grammar: types of sentences and their lengths, capitals, numbers, abbreviations, acronyms How to Create a Brand Style Guide Companies can only create branded books when they define their unique character and vision.