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西法特西法特
Jul 30, 2022
In General Discussions
Some customer segments churn more than others. You saw the brutal contrast between Cloudflare (with 36% churn) and Fastly (with 0.7% churn). In an ideal world, you’d be spending most of your resources on reaching audiences that allow for product-market fit. In other words, you can decrease your churn rates if you get more qualified visitors to your website. This especially applies to the middle and bottom parts of the marketing funnel. Most people probably associate the word “target” with advertising. You can be visible at more relevant places, narrow down targeting options in advertising platforms, etc. That’s pretty straightforward. But you can also improve the quality of your organic traffic. It influences all parts of the funnel and is a major traffic driver for many companies. The key to this is solid keyword research. Your best content opportunities are found in topics with high traffic potential, low keyword difficulty, and high business value that’s about naturally plugging your product. However, in reality, you’ll almost never find a keyword that meets all three criteria, so you’ll have to make compromises. Affiliate marketing whatsapp number list has a simple premise. Just like Batman and Robin, vendors team up with affiliate marketers for mutual gain, making it a win-win for many business owners. For example, the keyword “churn rate” has a solid traffic potential and a so-so KD score (for our website): Screenshot from Ahrefs’ Keywords Explorer. It also provides a few opportunities to naturally mention Ahrefs as a solution to some of the problems here. See what I did right now? 4. Better sales and customer service experience The experience you have with the customer-facing staff makes a big difference in how you perceive a product, service, or brand. Just think about your best hotel or restaurant experience, how you felt there, and how much of that experience was influenced by great customer service. This principle can apply to any service you’re subscribed to. I once worked for a B2B company that made “best customer experience” as one of its USPs (unique selling points). Customers truly cherished that, especially if they had so-so or bad experiences with that company’s competitors. What’s more, even if a customer thinks about churning, a great sales or customer service representative can save the day. Here are a few suggestions to improve direct communication with your prospects and customers: Have communication guides or SOPs that your staff adheres to Implement an evaluation and feedback system for your customer-facing teams Build a product that your sales and customer service teams truly believe in and like Make sure to not shoot your staff in the foot, e.g., don’t make huge changes on Friday or plan outages for busy periods Be a good employer
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