Whether your customers are running a small business or an enterprise, call tracking can help track, assign, and report on those calls to identify strengths and weaknesses, eliminate ineffective marketing, and convert more leads into sales. Below, we highlight a few tools that will help your customers check if call tracking makes sense for them. Although the tools below lack key call tracking features, such as call recording and conversation intelligence, they can help you make the case to customers that call tracking can improve ROI. investment and define marketing strategies.
Also note - this list is limited! There are definitely other industry-specific channels that might be important to employee email database your customers, and you'll want to see if there are any free tools or resources available that will help you similar to the list below. In order to realize the value that phone calls bring to their marketing campaigns, organizations need to know where the calls are coming from. The good news is that call tracking isn't that complicated and there are plenty of free tools that can help validate the investment of call tracking software. 1. Google Call Extensions If your website or Google Ads campaign has been set up to generate leads through a phone number, then you'll want to take a look at Google's call tracking capabilities.
Knowing exactly which marketing channels and keywords are generating phone calls will allow you to increase the budget of marketing channels that are generating those phone calls and decrease the budget of marketing channels that are not. If you already have a Google Ads account, you can easily set up call extensions that will allow you to add phone numbers to your Google ads and website, and use the tracking feature Google call conversions to efficiently track and determine where your calls are coming from. Besides being a completely free service for Google Ad users, the benefits of Google Call Extensions include:Gain deep and specific insight into the marketing campaigns, advertisements, ad groups and keywords that drive your conversions through the use of dynamically generated Google Numbers (DNIs) that replace your own business number in your ads and on your website Automatically optimize your marketing campaigns through the use of Google's automated bidding strategies.