Email marketing starts with deciding what call-to-action you want to include and therefore what goals you set for each campaign. It has been observed that a call to action button can increase conversion rates by up to 28%, compared to a text link. This means that a button can increase the chances of turning a recipient into a customer, which is why it requires the right amount of testing until you find the best option. A call-to-action button should be placed in the most strategic position to make it easier for recipients to take the next step. Even the choice of color can affect the conversion rate, depending on the psychology of the user and their reaction to each color. Additionally, a call-to-action button should be clear, without confusing recipients. Each email campaign should have a specific CTA to ensure it doesn't hijack from the original plans. For example, if you want to increase awareness of a product, you should create a call-to-action button that encourages users to learn more about it or even get a free trial. There is no need to add any other CTAs about an additional ad or new report.
These can be part of a different email campaign. Decide on the frequency It is estimated that sending four emails per month instead of one increases the chances that consumers will open more than one email. Whether a campaign involves a single message or a series of emails, you need to decide how often you will contact your audience. Even if you plan to send an email for the promotion of your new product, you must make sure that you do not send other emails for different campaigns E-Commerce Photo Editing Service on the same day, otherwise you may get bored and lose subscribers from your list. . Start by planning your monthly email campaigns and be consistent with the frequency. This way, your recipients know what to expect from you, which increases the chances of maintaining their interest in your messages. The measure The three most popular metrics for email marketing are: The opening rate Click-through rate (CTR) To unsubscribe screenshot-2017-01-26-at-00-24-50 Image:
Get Response An analysis of these three elements can offer useful insights into each email campaign, as they indicate whether a campaign is interesting enough to convince recipients to open an email and, importantly, whether they are also interested in click on the CTA. On the other hand, if a campaign leads to an increase in unsubscribes, it means that it lacks the necessary context, which may require further thought on how to adjust your future email campaigns. Email analytics can go beyond these three metrics and each platform has its own way of measuring success, but these three can be a great starting point for every campaign, helping you understand your audience. and to determine whether your message reaches its recipients. Additionally, conversion rates are an important type of metric, with 60% of marketers considering it the primary method of evaluating email effectiveness. It's a useful way to tie email marketing to your overall marketing goals, finding the best way to track email campaigns and tying them to how recipients react to them. Overview As 92% of adults online use email, with 61% using it on average daily, a business cannot ignore its potential as part of a marketing campaign.