Your landing page is live! He's had some time to email list settle in and start achieving his goals. But does he have it?? How can you tell what kind of impact your landing page is having on people? Take out the ruler and measure. Well, sort of. Rather, it's: get out your google analytics, it's time to look at the landing page metrics . There's no point even having a landing page if you don't know how to measure its performance. Which landing page metrics are most important? This post will show you:which landing page metric matters most (plus 4 other landing page metrics to monitor)how to optimize your landing page to improve your stats and get great landing page resultswhat is the most important landing page statistic? The most important landing page metric to track is conversion rate. Let's break down the basics of conversion rate and frequently asked questions. What is a conversion rate? Conversion rate is the percentage of users who take the desired action on your landing page. Desired actions may include:buy a product subscription to email list a list by clicking on a link why should I care about conversion rates? Tracking a landing page's conversion rate helps you understand:if a landing page is performing well what parts of your landing page might need improvement if it's worth the time (and money) to keep using the pageconversion rate is the landing page metric that prompts you to ask yourself, "What's working on this page and what's not?" The conversion rate helps you learn more about:what email list brings people to a page how people move around your site what actions they take what prevents them from completing an actionwhat is the average conversion rate of a landing page and how do I calculate mine? The average landing page conversion rate is around 2.35%. The top 25% of sites convert at 5.31% or more top 10% of sites convert at 11.45% and above is this a good conversion rate? Well, "Good" is kind of relative, because:conversion rates vary based on the intended action on the landing page some industries have lower conversion rates than